International marketing communications strategy & advice

Target-media identification, crafted media releases, message strategies

“Scatter-shot” techniques are counterproductive when attempting to reach out to both general-news and trade journalists. Often when a blanket communications approach is used, both of these groups are left disappointed with the result. Consequence: your message can fail to reach its intended audience.
    Defence and aerospace companies that use varied strategies depending upon the type of media tend to have more success in building robust communication channels to both investors and customers.
    The Strix team can help you:

• To identify critical journalists in broadcast, broadsheet, and trade media at home and in key export countries
• To structure press conferences and other events to gain maximum interest and results
• To craft press releases that appeal to specialist writers
• To establish and nurture one-to-one relationships with leading publications in the sector, those read by customers, competitors, and opinion-leaders
• To instruct your programme managers in how to deal constructively with journalists to gain maximum benefit while minimising risks

The Strix group will confidentially advise clients on strategies to find the best means to a particular end, whether it be establishing long-term channels to selected media or for critical but short-term information campaigns. Where possible, clients may opt for a “double blind” consult where the Strix consulting agents and the client remain anonymous to each other.